Happy Socks

 Spreading happiness by turning an everyday essential into a colorful design piece

Press comms, gifting & seeding

To keep the brand fresh, Happy Socks not only designs a couple of hundred new socks every season, they also strongly believe in collaborations. Key collaborations have a strong PR focus and part of the comms strategy is to seed these styles to key influencers in local markets. That’s were Pravda comes in. We select relevant press and influencers and send them the goodies. That might be socks, but we’ve also seen other stuff pass by such as table tennis sets and golden strings. None of them ever got returned to sender by the way…